Why I'm Writing

Why I’m Writing

I’ve spent much of my career in agriculture and technology.

Not the loud, glamorous side of technology that dominates headlines, but the quieter kind. The kind that helps plant breeders develop better crops. The kind that supports food production, research, and long-term agricultural resilience.

For nearly two decades, I’ve helped lead a Canadian AgTech company serving plant breeders and crop researchers around the world. During that time I’ve worked across leadership, strategy, acquisitions, sales, innovation, operations, and business growth. I’ve also lived and worked across several countries including England, Australia, Canada, and now France.

And over the years, I’ve realised something.

Many of the most important conversations in business are not really about business.

They are about people.

Trust.
Responsibility.
Leadership.
Culture.
Change.
Meaning.
Stewardship.
Resilience.
Identity.

Especially during uncertainty.

I’ve seen this during periods of growth.
During acquisitions.
During crises.
During leadership transitions.
And during deeply personal moments where business and humanity unexpectedly collide.

Some of the biggest lessons I’ve learned did not come from textbooks, MBA lectures, or boardrooms. They came from conversations. Failures. Difficult decisions. Long seasons of responsibility. Watching brilliant people work together. Watching trust grow. Watching trust break.

This Substack is a place to explore those ideas.

I’ll write about:

• leadership

• entrepreneurship and intrapreneurship

• acquisitions and integration

• innovation

• company culture

• agriculture and AgTech

• strategy and growth

• faith and significance

• the human side of business

Agriculture will appear often because I genuinely believe it is the world’s most important industry. Every society depends on it. Every person depends on it. Yet many of the people building the future of agriculture do their work quietly, without much attention.

That deserves more conversation.

I’m not writing because I think I have everything figured out.

I’m writing because after years of leadership, I’ve learned that thoughtful reflection matters. And because some ideas are worth exploring in public.

Thanks for being here.